Online media consumption has grown massively over the past decade. Across all digital devices, mobile phones and tablets have taken over as the preferred option for the consumers of online media. Ease of use, and the proliferation of mobile Apps explains their popularity.
The smartphone market in particular has seen an unprecedented growth in the last 5 years. Smartphone devices across the globe grew at a a rate of 17% compared to 9.5% growth in all mobile devices, such as handheld tablets.
Most of this growth is attributed to different digital media especially the entertainment services like Netflix, iPlayer, Hulu etc, plus audio platforms such as Spotify and Apple Music etc.
Worldwide, video and audio traffic has dominated internet data consumption for many years. The devices used to access digital content have evolved quickly in the past few years, as has the array of platforms on which a user can stream audio and video content.
Netflix (182 million monthly subscribers) share of internet traffic in the USA and Canada has increased to account for 34% of all data flowing to consumers !!
Other subscription based providers such as Spotify (125 million monthly Premium subscribers) and Hulu (31 million monthly subscribers) plus YouTube’s 2 billion monthly users have also acted as a catalyst in the growth of audio/video data streaming.
The global audio and video traffic combined is expected to reach well over 80% of all internet traffic this year.
UK specific streaming services such as iPlayer and ITV Hub are trailing in the wake of the global giants but still have a significant user base. The BBC has 27 million licnce fee payers which resulted in 4.4 billion programme requests on iPlayer in 2109. Pretty impressive.
ITV plans to have 30 million registered users by 2021, which is very achievable in todays content hungry market.
You can watch both BBC iPlayer and ITV Hub from wherever you are in the world with our quick and easy to install UK VPN from just £3.99 per month.
JOIN NOW https://billing.my-expat-network.com/account/signup